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Fan Bingbing's recent appointment as tourism ambassador for Melaka has sparked both excitement and controversy, reflecting a diverse range of opinions on its potential impact.  As one of China's most recognizable stars, her endorsement brings significant global visibility to Melaka's tourism industry.  However, amidst the accolades, criticisms have emerged regarding the appropriateness and effectiveness of her role. The benefits of Fan Bingbing's appointment 1. Enhanced global exposure Fan Bingbing's vast international fan base, particularly in China and across Asia, presents an invaluable opportunity to showcase Melaka's cultural richness and historical significance to a broader audience.  Her influence can draw attention to Melaka's UNESCO World Heritage sites, traditional cuisines, and vibrant local arts scene, thereby attracting more tourists and boosting the local economy. 2. Cultural exchange and diplomacy As a cultural ambassador, Fan Bing...