If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it ...Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country ... It is they who pull the wires which control the public mind.
- Edward Bernays, legendary PR pioneer and nephew of the father of psychiatry, Sigmund Freud from "The Father of Spin: Edward L. Bernays & the Birth of PR,"
- Edward Bernays, legendary PR pioneer and nephew of the father of psychiatry, Sigmund Freud from "The Father of Spin: Edward L. Bernays & the Birth of PR,"
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